Bright orange drawstring fabric bag tied at the top, printed with a bold black smiley face and the text “Smiley Co” above it against an orange background.

Details

Mokranjčevi dani

Created for the 53rd Mokranjčevi dani festival in Negotin, Serbia, this visual identity pays tribute to the Serbian composer Stevan Stojanović Mokranjac through a distinctive celestial concept. At the heart of the design, a constellation of stars forms Mokranjac's portrait, illuminating the night sky above the recognizable architectural landmarks of Negotin. The composition brings together music, cultural heritage, and a sense of place to create a memorable visual narrative. Originally designed as the official festival poster in 2018, the project was revisited and visually refined in 2026, preserving the original concept while enhancing its atmosphere, detail, and execution.

Services

Brand guidelines

Packaging design

Year

2018

Client

Festival Visual Identity & Art Direction

White outline of a classic smiley face followed by the text “Smiley Co” in white serif type on a vivid orange background.
Orange outline of a smiley face with the text “Smiley Co” in orange serif type on a clean white background.
Rectangular packaging box with a pale yellow-to-orange gradient, featuring a large half-smiley face and “Smiley Co” branding, set on a split orange and yellow background.
Three slim, upright orange packaging boxes side by side, each showing a partial black smiley face and “Smiley Co” text on the top, with a matching orange background.
Shiny metallic silver foil pouch lying flat, printed with a large black outline of a smiley face, all set against a bright orange backdrop.

© 2026 Andreja Milosevic

© 2026 Andreja Milosevic

© 2026 Andreja Milosevic